Identity Crisis

We help companies understand who they are, so their customers will too.


Sperry Top-Sider

Platform and Logo Development

Advanced Water Technologies

Client Challenge: Sperry Top-Sider needed to advance its performance footwear story.

Crunch Strategy: If Nike can own the air, Sperry can own the water.

  • GripX3 Technology:™ Gives you full surface grab and grip with all-around traction for better footing

  • SON-R Technology:™ Heightens natural sensory responses to improve stability and agility
  • ASV Technology:™ Reduces shock forces by up to 40% via Sperry's Lateral Dispersion System™