Identity Crisis

We help companies understand who they are, so their customers will too.



MeHI (Massachusetts eHealth Institute)

Logo Development

Client Challenge: Massachusetts eHealth Institute is one of the primary state resources for physicians who need help converting to electronic health records. Unfortunately, no one knew who they were.

Crunch Strategy: Give MeHI a modern logo and brand strategy that articulates their role as a leader in the state’s Health IT category.