Identity Crisis

We help companies understand who they are, so their customers will too.

Arbella

Arbella

Logo and Tagline Development

Here. For Good.

Client Challenge: Anticipating a deregulated industry and a flood of competition, Arbella needed to build brand awareness from scratch—ensuring customers would keep them top of mind, and their agents knew they were “here to stay.”

Crunch Strategy: Connect the brand to a unifying belief that “local is better” by highlighting Arbella’s New England roots and how regional knowledge would always trump national competition.