Brand Uprising

We help restless companies shake things up in their category.

Sperry Top-Sider | GripX3

Having invented the boat shoe in the 1930s, Sperry was on a mission to dominate the competition as the premier innovator in boat shoe design and technology. Crunch steered the brand toward the performance-footwear horizon with the singular vision: "If Nike can own the air, Sperry can own the water."

Sperry - GripX3 -  Logo

Brand Identity | View

Sperry - GripX3 - Print

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Sperry - GripX3 - Website

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Sperry - gripx3 - Inspiration

Inspiration video | View

Sperry - gripx3 - Technology

Technology video | View

Sperry - gripx3 - Experience

Experience video | View