Brand Fatigue

We inject adrenaline into companies eager to reclaim their former glory.

WEBSTER BANK

Problem: Despite Webster’s place as a strong regional bank with good, solid financial-service products, the “Great Recession” had caused a major reputation blow.

Solution: Develop a new, customer-focused positioning, “The Type W Personality,” which spawns a multi-media campaign—including television, radio, print, billboards and guerilla creative work.

WEBSTER BANK -  TV

TV | View

WEBSTER BANK - Billboard

Billboard | View

WEBSTER BANK - Radio

Radio | View

WEBSTER BANK - Print

Print | View

WEBSTER BANK  - Print

Print | View