Brand Fatigue

We inject adrenaline into companies eager to reclaim their former glory.


Problem: Etonic had been a leading golf shoe, second only to Footjoy in the 70s and 80s, but began to languish under Spalding's ownership.

Solution: Crunch revitalized the brand as a four-sport performance company with international appeal that took Etonic all the way to acquisition.

Etonic - Brand Identity

Brand Identity | View

Etonic - Clutterbuster

Clutterbuster / Mailer | View

Etonic - Video

Video | View

Etonic - Website

Website | View

Etonic - Tradeshow

Tradeshow graphics | View

Etonic - Tradeshow

Packaging | View