As the #1 athletic charity fundraiser in the country, the PMC partnered with Crunch to strengthen its web presence and grow annual donation and participation through this channel.
As a nonprofit, the PMC faced a limited interactive budget. And as more charity fundraisers entered the market to compete for donation dollars, the PMC needed to improve its user experience as a means of increasing donations.
Leveraging PMC's existing framework, Crunch saw the opportunity to create a more user-friendly and intuitive interface.
- Boosted interest in the organization and its mission through a new look and feel, and clearer web communication
- Created a dynamic landing page tailored to three key audiences: riders, volunteers, donors
- Established a strategic email campaign to increase traffic to the primary site
- Developed new donation pages that increase giving by making the process more seamless
- The PMC homepage saw a 20-30% reduction in bounce rate compared to the previous year
- Positive feedback from users confirmed improved usability and more compelling communication value