Pan-Mass Challenge

Web Noise Case Study:


The Pan-Massachusetts Challenge (PMC), headquartered in Needham, Massachusetts, is the nation's original fundraising bike-a-thon and the most successful athletic charity fundraiser in America. Founded in 1980, this nonprofit organization raises money for life-saving cancer research through an annual ride that crosses the Commonwealth of Massachusetts.

Big Picture

As the #1 athletic charity fundraiser in the country, the PMC partnered with Crunch to strengthen its web presence and grow annual donation and participation through this channel.

Pan-Mass Challenge
Pan-Mass Challenge

Core Challenge

As a nonprofit, the PMC faced a limited interactive budget. And as more charity fundraisers entered the market to compete for donation dollars, the PMC needed to improve its user experience as a means of increasing donations.


Leveraging PMC's existing framework, Crunch saw the opportunity to create a more user-friendly and intuitive interface.


  • Boosted interest in the organization and its mission through a new look and feel, and clearer web communication
  • Created a dynamic landing page tailored to three key audiences: riders, volunteers, donors
  • Established a strategic email campaign to increase traffic to the primary site
  • Developed new donation pages that increase giving by making the process more seamless


  • The PMC homepage saw a 20-30% reduction in bounce rate compared to the previous year
  • Positive feedback from users confirmed improved usability and more compelling communication value
Pan-Mass Challenge